Retention Toolkit
Retention Checklist
Talking Points
Policy Retention
On Demand Videos
Keeping Clients Covered Year After Year - Retaining flood insurance policies is just as important as selling them. Strong policy retention ensures long-term protection for your clients and stable, recurring revenue for your agency. In a market where flood risks are rising and coverage is often misunderstood, your role in reinforcing the value of flood insurance is critical.
Take Charge of your Renewals Today!
Flood policy renewal rates are at risk of decline and recent studies show that many property owners across the United States are at risk.
Action Required
Reach out to your policyholders & explain the importance of maintaining their flood policy
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Simple Playbook
Manage your renewals in the coming months with our simple playbook.
Continuous coverage - peace of mind
Lapses can lead to uncovered losses, higher premiums, and lost grandfathering benefits.
Improves agency performance
Higher retention means greater profitability, better carrier relationships, and less time spent replacing lost business.
Builds stronger client relationships
Ongoing engagement increases trust and positions you as a long-term advisor—not just a policy seller.
Proactively communicate before renewal
Send reminders, explain any rate changes, and reinforce the importance of coverage—especially in low-risk zones.
Educate clients on flood risk
Help clients understand that flooding can happen anywhere, and NFIP is their best protection.
Simplify the renewal process
Offer to review policy details, update payment methods, and answer questions ahead of time.
Address rate concerns transparently
Be prepared to explain Risk Rating 2.0 changes and compare past vs. current premiums.
Follow up after claims
Check in with clients after a flood event or claim to offer support and rebuild trust.
Tip from Taurus Flood
Retention starts at the point of sale. When clients fully understand their flood risk and the value of their policy from the beginning, they’re far more likely to renew.
Retention Toolkit
Retention Checklist
Talking Points
On Demand Videos